Architectural Search Optimization for Digital Publishers
You are a digital library, not a generic business.
Standard SEO checklists don’t work for sites with 5,000 or 500,000 pages.
Tallest Tree bridges the gap between your editorial intent and your engineering reality, ensuring your expert content is actually found.
The Discovery Gap
Your organization invests heavily in experts and fellows to produce authoritative work. Yet, a significant gap exists between the quality of your content and its visibility in search engines or AI interfaces.
We don’t do commodity SEO. We architect your site’s structure so Google and other discovery engines understand your expertise as well as your human readers do.
Our Offerings
TopicalBoost
Our “AI-Assisted” SEO Plugin
TopicalBoost is a proprietary plugin for WordPress and Drupal that automatically injects “Entity Schema” and builds internal link graphs. It allows your editorial team to satisfy Google’s technical requirements without slowing down the news cycle.
- For: High-volume publishers (30+ posts/mo).
- The Outcome: Connects your content to Google’s Knowledge Graph to rank for complex queries.
- The Offer: 60-Day Money-Back Guarantee
The Price: From $129/month to $829/month
Ad Grants
Spend 90% of Your $120k Grant
Most think tanks and nonprofit publishers leave their $10,000/month Google Ad Grant unspent because they lack the time to manage compliance. We transform this administrative burden into a predictable source of engaged readers for your research.
- For: Non-profits with $2M+ operating budgets.
- The Outcome: 90%+ Grant Utilization and compliance protection.
- The Approach: Continuous ad deployment as you publish.
The Price: $3,500/quarter -or- $10,000/year)
SEO Consulting
Forensics & Architecture
We act as the “SEO Product Owner” for your organization. We specialize in solving novel, complex problems that baffle standard agencies—from recovering lost archives to handling complex site migrations and taxonomy restructuring.
- For: Organizations with deep archives whose content isn’t surfacing in search.
- The Outcome: The continuous improvement of your search presence.
- The Approach: Flat rate. No hourly billing.
The Price: $10,000/quarter
Trusted by
clients who value data over vanity metrics.
As of 75 days post-launch, we’ve witnessed a 195% increase in organic search traffic—a staggering increase that exceeded my wildest hopes.
This surge propelled us to the single best month of organic search traffic ever recorded, eclipsing even the surge in traffic we saw in the lead up to the 2024 election.
The greatest part about this is that unlike advertising or marketing campaigns that give your organization a temporary boost, these changes mean more eyes on every work we release from now on, without any additional expense. It means more engagement with the ideas that matter and a clear demonstration that effective, targeted digital initiatives aren’t just an expense, but a powerful engine for expanding influence. You can have the most important information around, but if people are not exposed to it, its potential for impact is muted.
Put smart policy analysis online and make it discoverable and people will actually want to find it. It’s great to see our research team getting the traffic and attention their insights deserve.
I’m even more excited for our phase two SEO plans with Tallest Tree Digital. It’s great to work with a company I can have total confidence in. We’ve already seen astonishing results building from phase one, but I’m really confident phase two will boost WPC to an even higher level.
We’re achieving a level of visibility on our Supreme Court content that has been a dream goal of Federalist Society supporters. We want to be a source of outstanding Supreme Court commentary, so seeing court cases at the top of Google results is remarkable.
We now appear in the top-10 search results for over 120 Supreme Court cases. For some cases, we outperform supremecourt.gov, harvardlawreview.org, americanbar.org, and yalelawjournal.org.
When it comes to traffic, the numbers speak for themselves. If we compare the year since we launched the Case Index to the previous year, organic sessions increased by 300,000 users, a gain of over 44%. Views from search increased by 32.6%, bringing the total to 1.9 million.
This whole process began with Tallest Tree’s audit. It was supremely impressive from an analysis standpoint—the technical teardown and strategy immediately established credibility. And unlike reports some consultants produce, Tallest Tree’s recommendations were bespoke to us.
There were other benefits of engaging with Tallest Tree as well:
- Finding ways to achieve measurable results. Nonprofits struggle with quantifying results, so being able to track things like ranking and traffic is a huge departure for us.
- Having SEO expertise in the mix when we’re talking about marketing and content has been a huge help and value for the Federalist Society. We’d otherwise be leaving a lot of value on the table. At its best, SEO is technical knowledge combined with understanding of how people actually use content.
- Trusting someone to focus on growing traffic so developers are focusing on development and marketing is focusing on messaging.
I have on many occasions recommended Tallest Tree to others and told them that SEO extends beyond things like h1 tags. Tallest Tree understands that SEO has an end goal in mind and is about serving users.
We feel like there’s much more direction to our website work—we’re no longer just fixing broken things. We now have the goal of lifting up all of our content, rather than simply maintenance.
On top of the expertise, Cord is a personable guy. We appreciate his use of humor and listening to diffuse tensions between developers and their recommendations. Consultants can be condescending or prone to drowning you in jargon, but Tallest Tree never did that.
We wouldn’t have started an SEO project unless we were confident that we’d see results. After working with Cord and Tallest Tree Digital on our Google Ad Grant campaigns, we felt confident moving forward with a project to improve our SEO.
The results have been quick, significant, and noticeable—KPIs are up and our staff have noticed that we’re surfacing in search more often.
Tallest Tree’s approach is methodical, they’ve made good use of our time, moving the project along while recognizing that our own team has competing priorities.
The examples and guidance they’ve provided have been extremely helpful, turning several of our staff members into mini SEO experts.
Cord’s background in limited government, free-market institutions was also a key consideration. We were on the same page on day one.
Working with Cord and the Tallest Tree team has been fantastic!
They immediately understood the SEO needs of our organization and set forward and implemented a plan to help us grow our web traffic and reach.
Thanks to Tallest Tree, our web traffic has soared from 1 million to 2 million, and now to over 4 million views a year!
And it’s not just about the numbers—our brand value has grown significantly too.
Our articles and analyses are now featured alongside like The New York Times, The Washington Post, The Wall Street Journal, AP, and Reuters in Google’s Top Stories.
We couldn’t be happier with the results, both in terms of the measurable growth and the incredible boost to our brand!
Our Team
Cord Blomquist
Founder & Lead SEO
Tallest Tree founder Cord Blomquist has been in the think tank world since 2005, when he was an intern at the Cato Institute. After a brief stint as a Hill staffer, Cord went on to lead the communications team at the Competitive Enterprise Institute and build the digital team at the Mercatus Center.
Einar Jóhannsson
Lead Developer
Einar Jóhannsson serves as Tallest Tree’s lead developer and CTO. Einar has worked in web development for over a decade and has created websites for dozens of think tanks.
Michael Chapman
Senior Developer
Michael Chapman is an experienced platform developer who enjoys sharing his knowledge of programming with others. Since 2019 Michael has served as a lead instructor for Girls Who Code, a non-profit aimed at providing women an avenue into the technology world.
